Koelnmesse Trade Fair 2013-15

Cologne, Germany

CLIENT  Storksak & BabyMel

SECTOR  Commercial

TYPE  Trade Fair Exhibition Stand 

VALUE  £30,000

AREA   50m2

STATUS  Complete (2015)

SERVICE  Design | Fabrication | Construction

The Kindenjugen trade fair at Koelnmesse is an annual commission for ECD.


The fast paced programme of just 3 days to erect the complete stand with only 18 hours to dismantle has led to a component based design which makes this possible in the short time frame.


The flexible modular design was adopted so it could be reused annually over a 3 year cycle making it more economically and sustainably viable, which was important to the client.


We designed a structure consisting of 48 individual interlocking panels to provide an environment that can exhibit up to 100 handbags and other accessories.


The articulation of the two sister-brands distinct identities was fulfilled using a variety of materials and colour schemes to define the two wings of the stand, promoting the two unique commercial identities.

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